Cinedigm Announces Major OTT Platform Expansions For 2017
OTT Channel reach to expand by 60+ Million New Consumers on
Google's Chromecast, Android TV, and Amazon Fire TV Platforms
NEW YORK--(BUSINESS WIRE)--
Cinedigm (NASDAQ: CIDM) announced today plans to significantly extend
the availability of its fast-growing OTT services by supporting Google's
Chromecast and Android TV Platforms, as well as Amazon Fire TV for the
The expansion will begin with Google Chromecast, with availability
scheduled for April 21st, 2017. This will be followed by
Amazon Fire TV support, releasing in June 2017, and Android TV,
releasing in July 2017. Cinedigm's OTT channels can currently be viewed
across a broad spectrum of connected devices including Roku Players and
Roku TV models, Android, Apple's iOS and tvOS, and all major web
browsers. Additionally, Cinedigm's channels are available to Amazon
Prime members as part of Amazon's Streaming Partners Program.
These expansions will extend Cinedigm's OTT Channel reach by more than
60 Million new devices. According to research firm eMarketer,
Chromecast is the most popular OTT device in the US, with more than 30
million users, and Amazon's Fire TV is the fastest-growing connected
device platform. Additionally, Google's Android TV platform has exceeded
50% market share of new Smart TV shipments, according to IHS Research.
The addition of Android TV will significantly expand Cinedigm's
Connected TV footprint, reaching major manufacturers including Sharp,
Sony, Phillips, RCA, Hisense and TCL, among others.
"Given the success of our networks on Roku, iOS and Android to date, it
is our number one priority to extend the reach of our world-class
channels, Dove, CONtv, Docurama and Wham," said Erick Opeka, EVP of
Digital Networks for Cinedigm. "Adding these platforms expands our reach
to over 90% of the connected device market, and gives our existing user
base expanded choices to enjoy their content where, when and how they
In addition to the aforementioned platform expansions, Cinedigm will be
releasing upgraded versions of its iOS and Android applications. The new
versions will provide simplified subscription processes and enhanced
user engagement features, and will be available in May 2017.
"This expansion follows the tremendous progress we have seen in our OTT
channels over the last few months, including our rollout on Apple TV,
our upgraded interface and the exciting announcement of our newest
channel focused on gaming and e-sports, The WHAM Network," continued
Cinedigm has also recently added MPAA-grade digital rights management to
support the recent licensing of over 150 hours of high-quality Studio
Cinedigm channels include:
Dove Channel: targeting the family values audience with movies
and shows families can enjoy together. The content offering includes
mainstream and classic family movies, documentaries, heartwarming TV
series and children's programs. All of Dove Channel's carefully curated
content reflects the time-honored standards of The Dove Foundation and
its trusted Family Seal of Approval.
CONtv: catering to the enormous and avid Comic Con audience. The
channel currently boasts 2,500 hours of original programming, curated
films and TV episodes, and exclusive Comic Con panel coverage from
dozens of annual nationwide conventions.
Docurama: targeted to the avid documentary audience with over
1,200 titles, including full-length and short-form documentaries,
non-fiction TV programming, and behind-the-scenes interviews.
The WHAM Network: providing news, information and entertainment
24/7 focused on the fast growing global e-sports and gaming audience.
Launches Fall 2017.
Cinedigm powers custom content solutions to the world's largest retail,
media and technology companies. We provide premium feature films and
series to digital platforms including iTunes, Netflix, and Amazon, cable
and satellite providers including Comcast, Dish Network and DirecTV, and
major retailers including Walmart and Target. Leveraging Cinedigm's
unique capabilities, content and technology, the Company has emerged as
a leader in the fast-growing over-the-top channel business, with four
channels under management that reach hundreds of millions of devices
while also providing premium content and service expertise to the entire
View source version on businesswire.com: http://www.businesswire.com/news/home/20170331005180/en/
Jill Newhouse Calcaterra, 310-466-5135
News Provided by Acquire Media
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