October 31, 2012

Strategic Relationship Between Cinedigm and Alloy Digital Creates Powerful Marriage of Two Leading Digital Media Companies

Cinedigm to Initially Offer Alloy Digital's Packaged SMOSH and Clevver Media Content on Ancillary Transactional Sales Platforms

LOS ANGELES--(BUSINESS WIRE)-- Cinedigm Entertainment Group ("CEG"), a division of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), and Alloy Digital, LLC ("Alloy Digital"), a leading next generation media company, have entered into a strategic content distribution partnership. Cinedigm will offer packaged content from Alloy Digital's immensely popular SMOSH and Clevver Media YouTube channel brands on ancillary transactional sales platforms, digital store fronts, VOD, SVOD, and home entertainment platforms. The two companies are also exploring a pilot program using Cinedigm's digital distribution capabilities into movie theatres to bring Alloy Digitals highly engaging content brands to audiences across the United States. Additionally, the companies plan to develop recurring alternative content channels for theatres, as well as other independent film ventures.

"Given our digital footprint in theatres and our dominance across all digital distribution platforms, partnering with Alloy Digital, a prolific, successful and forward-looking media company, is a match made in heaven," said Chris McGurk, Chairman and CEO of Cinedigm. "Together, we are rewriting the rules of distribution for a wide variety of content which audiences are clearly hungry to see."

In the first phase of the partnership, the SMOSH and Clevver Media brands of Alloy Digital will produce a series of specials tailored to its core 12-34 year-old audience, which content Cinedigm will distribute to transactional sales platforms.

Alloy Digital CEO Matt Diamond said, "Cinedigm's strong ancillary transactional sales platforms will allow us to further monetize these proven properties against a young audience with a strong appetite for our high-quality, professionally produced content. SMOSH and Clevver Media have entered YouTube's exclusive one billion-plus view club, and partnering with Cinedigm will provide new and innovative platforms for further growth."

Both Cinedigm and Alloy Digital have been in rapid growth mode this year. In April, Cinedigm acquired entertainment distributor New Video, the largest worldwide digital aggregator of independent content and leading distributor of quality entertainment. This deal enables Cinedigm to acquire and distribute independent films and specialty content both theatrically and through digital, mobile and home media platforms.

Alloy Digital's owned-and-operated properties now include three of YouTube's top-25 funded original premium 100 channels (and five overall). Alloy Digital has acquired and further developed four strong content providers since July 2011, starting with SMOSH, an online leader in teen and young adult comedy content and the third most subscribed YouTube channel overall; Generate, a next generation studio and talent management company, in January 2012; B5 Media, the fastest-growing women's lifestyle digital publishing and media network, in April 2012; and Clevver Media, YouTube's top entertainment news provider, in June 2012.

Additionally, SMOSH has launched two hugely successful spin-off YouTube channels this year with Shut Up! Cartoons, now top ranked in subscribers among all of YouTube's funded original content channels, and SMOSH Games, which became the No. 1 gainer among all YouTube channels in its recent phenomenal first week debut.

About Cinedigm Entertainment Group

Cinedigm Entertainment Group, a division of Cinedigm Digital Cinema Corp., is a state of the art digital distributor of award-winning independent films and alternative content. CEG has released close to 200 independent films and alternative content events over the last few years, with past releases ranging up to 1,000 screens based on content and audience footprint.

Additionally, Cinedigm delivers feature films, TV programs and web originals via digital download, streaming, video-on-demand, Blu-ray, and DVD. The company's library includes award-winning documentaries from Docurama Films®, next-gen indies from Flatiron Film Company® and acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Film.

Some additional statistics supporting CEG's digital dominance:

  • Delivered nearly 40,000 hours of film and TV entertainment content to the digital ecosystem since 2005
  • Package and deliver more than 900 instances of digital content monthly
  • Manage the digital distribution for more than 500 content licensors
  • Represent more than 12,000 movies and shows for digital distribution
  • Distribute more than 1,700 feature films to iTunes worldwide
  • Deliver to more than 32 digital retailers worldwide

CIDM-G

About Alloy Digital

Under one roof, Alloy Digital boasts the critical assets for a multi-platform, next generation media company targeting the highly-coveted, early-adopter 12-34 year-old demographic--Generate's cost-effective development, production and talent management, premium original programming from creators such as Smosh and Clevver, distribution across Alloy Digital's top-ranked network of media platforms and monetization through sponsorship, ad sales, social media and promotion. Alloy Digital's proprietary digital media network has ranked top in its category for more than three consecutive years, according to comScore, and attracts more than 90MM consumers each month with reach to over 53% of P12-34 internet users. Alloy Digital holds its position as offering a top-10 video network which delivers several hundred million monthly streams and includes award-winning Smosh, the #3 YouTube channel, as well as Shut UP! Cartoons, one of the fastest-growing YouTube premium channels. The network has attracted over 14MM followers combined across its dedicated social media profiles. Alloy Digital delivers digital campaigns for FORTUNE 500 advertisers and has received multiple industry accolades, including the prestigious ADVERTISING AGE Media Vanguard, an OMMA Award and a DIGIDAY Video Award.

Cinedigm:
MBC
Maggie Begley
Maggie@mbcprinc.com
O) 310-301-1785
M) 310-749-3055
or
Alloy Digital:
Jodi Smith
Jodi.Smith@AlloyDigital.com
212-329-8359
or
The Lippin Group
Jim Benson
jbenson@lippingroup.com
323-965-1990, ext. 327

Source: Cinedigm Digital Cinema Corp.

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