November 22, 2011

Cinedigm Digital Cinema Announces Record-Breaking Theater Lineup for Special Delivery Premiere of Pokemon The Movie: White--Victini and Zekrom

Over 375 Digital Theaters Nationwide to Participate in Special One-Weekend-Only Window December 3-4, 2011

WOODLAND HILLS, CA -- (MARKET WIRE) -- 11/22/11 -- An unprecedented number of digital theaters will offer a special limited engagement theatrical event this holiday season when the newest full-length Pokémon™ feature film, Pokémon the Movie: White--Victini and Zekrom, premieres across the U.S. the weekend of December 3-4, 2011. Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) announced today that over 375 digital theaters will carry the premiere, providing passionate Pokémon fans with a unique holiday treat. A complete list of theaters as well as ticket information is available at http://pokemon.cinedigm.com/get-tickets.

The Pokémon Company International partnered with Cinedigm, the innovative leader in digital theatrical distribution, to share Pokémon the Movie: White--Victini and Zekrom with its devoted fans, who can find out whether Ash can awaken the Legendary Pokémon Zekrom to help him stop the misguided Damon and save the Victory Pokémon Victini! As part of a Pokémon first, Pokémon the Movie: White--Victini and Zekrom is one of two feature-length films debuting in December. Launch details about the second movie, Pokémon the Movie: Black--Victini and Reshiram, are available at http://www.pokemon.com/movieblack. To celebrate the releases, The Pokémon Company International has recently kicked off its V for Victini sweepstakes featuring great prizes. Fans can begin their Victini adventure now by visiting www.pokemon.com/win to learn how to enter the sweepstakes for a chance to win an incredible Grand Prize package.

At over 350 digital theaters in the lineup, Cinedigm has set a new record for its digital distribution of a children's special event. Included among the national lineup of theater chains are AMC Theatres, National Amusements, Reading Entertainment, UltraStar Cinemas, Carmike Cinemas, Rave Cinemas, and Studio Movie Grill.

"The response from our digital theatre partners around the country has been fantastic," said Brad Carroll, Vice President of Bookings at Cinedigm Digital Cinema. "Pokémon is a true phenomenon in the children's entertainment space and we're thrilled to be able to present this one-time-only memorable event."

"We're excited to give Pokémon fans the chance to see Pokémon the Movie: White--Victini and Zekrom in a theatrical setting," said J.C. Smith, director of Consumer Marketing at The Pokémon Company International. "We have very passionate fans that will be packing theaters across the country."

About Cinedigm
Cinedigm offers a new business model to exhibitors by enabling theatres to present engaging alternative programming including live 2D and 3D sporting events and concerts, shorts, cartoons, live Q&As, as well as branded entertainment. Recent releases by Cinedigm include the groundbreaking, LIVE 3D broadcast of The Foo Fighters performance, the worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theatres across the country. Cinedigm also provides a number of powerful software applications that enable exhibitors to enhance and streamline their daily operations. Additionally, Cinedigm offers precision marketing tools to dramatically increase exhibitor marketing effectiveness, including social media initiatives, targeted advertising and strategic public relations. Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Digital Cinema Corp. www.cinedigm.com [CIDM-G]

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.

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PUBLICITY CONTACTS:



For Cinedigm:

Maggie Begley

MBC

310.301.1785

Maggie@mbcprinc.com



For The Pokemon Company International

Rob Novickas

425.440.6136

r.novickas@pokemon.com



Source: Cinedigm Digital Cinema

News Provided by Acquire Media


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