"We are thrilled that Stila sees the benefit of using our precision digital theatrical platform to target moms with its engaging and relevant content," said
In addition to on-screen inclusion in Kidtoons, Stila will be featured in the on-going Kidtoons blogging campaign reaching over 100 prominent bloggers throughout the nation. The bloggers will be encouraged to get their readers to sign up for Stila prizes, with the most influential blogger receiving over
Additionally, viewers are encouraged to visit www.stilacosmetics.com/mom (site live 7/1/11) to vote for their favorite makeup essential and be entered to win a random drawing for Stila makeup.
The targeted distribution offered to Stila by Cinedigm is a direct consequence of Cinedigm's digital cinema platform which enables theaters to present engaging alternative programming including live 2D and 3D sporting events and concerts, shorts, cartoons, live Q&A's, as well as branded entertainment. Recent releases by Cinedigm include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the
Press Contact: For
Cinedigm Digital Cinema: Maggie BegleyMaggie@mbcprinc.com 310-301-1785
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