Fans Invited to Participate in Marketing Effort for "Life in a Day"
Fans Can Request Hometown Screening at youtube.com/lifeinaday
WASHINGTON, DC -- (MARKET WIRE) -- 06/22/11 --
Just as they participated in its creation, fans of the upcoming user-generated feature documentary "Life in a Day" will get the chance to participate in the film's promotion. "Life in a Day" was shot on a single day -- July 24, 2010 -- by contributors around the world, who submitted more than 80,000 videos to YouTube. Now, through a partnership between National Geographic Entertainment, YouTube and Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), fans will have the opportunity to secure a special pre-release on the one year anniversary of the content capture, July 24, 2011, by requesting a screening of the film in their hometowns at youtube.com/lifeinaday. Fans are also being asked to mash-up their own film trailer to be shown at the special
screenings and for YouTube distribution. Following the advance screenings on July 24, the film will open in theaters nationwide July 29.
"Life in a Day" is directed by Oscar®-winner Kevin Macdonald ("The Last King of Scotland," "One Day in September") and executive produced by Oscar®-winner Ridley Scott ("Gladiator," "Blade Runner"). They invited the global YouTube community to capture a single day of their lives on camera, and they received more than 4,500 hours of footage from 192 countries. The resulting 90-minute film is a deeply personal, powerful film that takes audiences around the world from Australia to Zambia, from the heart of bustling major cities to the most remote reaches of the earth.
"'Life in a Day' explores new ways of filmmaking. It's in that spirit that we are exploring new ways to market the film by using every technology available to us," said Lisa Truitt, president, National Geographic Cinema Ventures. "This is a film fans can really take ownership of, and we hope to have the same strong response to these efforts that we had from those who submitted their stories."
Following the user-generated theme, beginning today YouTube will provide video and audio assets to U.S. users on the "Life in a Day" channel at www.youtube.com/lifeinaday for them to create their own trailer mash-up. National Geographic Entertainment will pick a select number of trailers to screen in theaters on the 24th.
Leading up to "Life in a Day" national theatrical release on July 29, fans of the film can also sign up on the YouTube channel to be on marketing SWAT teams. These volunteer groups will help get the word out about the film coming to their town using marketing toolkits provided by National Geographic.
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Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive® 3-D and 2-D sports and concerts, thematic programming and independent movies are a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp.™ are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com (CIDM-G)
About National Geographic Entertainment
National Geographic Entertainment (NGE) is part of National Geographic Global Media and combines into a single operating group National Geographic Films, National Geographic Cinema Ventures (NGCV), Kids Entertainment and Music & Radio. Over the last decade, NGE units have released and produced a number of successful films in both traditional and giant screen theaters, including the Oscar®-nominated documentaries "Restrepo" and "The Story of the Weeping Camel" and Oscar®-winner "March of the Penguins"; giant screen films "Sea Monsters: A Prehistoric Adventure," "U2 3D" and "Mysteries of Egypt"; and traditional feature-length films "The First Grader," "The Last Lions," "The Way Back" and "Amreeka." Daniel Battsek is
president of NGF; Lisa Truitt is president of NGCV; and Mark Katz is president of NGCV distribution.
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.
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