"We are entering a new and exciting era where Cinedigm can fully leverage the digital cinema platform for targeted distribution, research and alternative content," said
"I'm honored and excited to be a part of the Cinedigm team at a time of amazing growth and evolution in the entertainment industry," said Ms. Calcaterra. "Having served as an advisor to the company for the last four years, I'm confident that we're clearly positioned to benefit from all that digital cinema deployment enables, including alternative content, precision marketing, research, software analytics and focused distribution."
In her capacity as CMO and member of the Management Committee, Ms. Calcaterra will manage corporate marketing, investor relations and public relations for all Cinedigm divisions, including the entertainment group, software, digital media services, UniqueScreen Media and digital cinema deployment.
Additionally, Ms. Calcaterra will manage the company's consumer-facing marketing and promotions programs for alternative content and special events. Recent releases by Cinedigm include the LIVE Foo Fighters documentary screening and 3D performance; the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship; the BCS Championship in LIVE 3D; the
A twenty-year entertainment industry veteran, Ms. Calcaterra was Vice President of Marketing, Promotions and Partner Relations at
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. Cinedigm™ and
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Contact: Cinedigm Publicity 310/466-5135
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