July 9, 2010

2010 FIFA World Cup(TM) Final Set: Catch It in LIVE 3D on the Big Screen

2010 FIFA World Cup Final Between Spain and the Netherlands to Be Shown in LIVE 3D in 15 Cinedigm-Certified U.S. and Canadian Theatres

MORRISTOWN, NJ and LOS ANGELES, CA, Jul 09, 2010 (MARKETWIRE via COMTEX News Network) -- The stage is set for the 2010 FIFA World Cup(TM) Final between Netherlands and Spain and Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema and in theatrical distribution of LIVE 3D events, will bring this match to a select group of Cinedigm Certified(TM) theatres in the United States and Canada. The 2010 FIFA World Cup(TM) Final takes place on July 11, 2010, at 2:30pm EDT and will be broadcast live in stunning 3D from Johannesburg, South Africa. For a full list of locations, go to: http://www.cinedigm.com/sports3d.

Following the success of Cinedigm's most recent LIVE 3D sporting events, such as the NCAA Men's Final Four(R), NBA All-Star Saturday Night and the BCS College Championship, soccer fans in the United States and Canada now have the opportunity to cheer on Spain and the Netherlands as they do battle in stunning LIVE 3D on fifty-foot cinema screens.

"In what is shaping up to be a classic World Cup final, we are thrilled to bring such an incredible cinema experience to soccer fans here in North America," said Jonathan Dern, president of Cinedigm Entertainment Group. "Whether it is Spain or the Netherlands who are crowned champions of the world this Sunday, there is no doubt that catching the action in LIVE 3D will only intensify the viewing experience for what will be an epic afternoon of soccer."

The following theatres will be showing the FIFA World Cup Championship match in LIVE 3D at the local U.S. times as follows: Pacific 11:30am, Mountain 12:30pm, Central 1:30 pm, and Eastern 2:30 pm.

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The
atre                                    City           ST
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Surprise Pointe 14                         Surprise       AZ
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Rave Los Angeles 18 (formerly the Bridge)  Los Angeles    CA
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Chula Vista 10                             Chula Vista    CA
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Village Walk 15                            Pico Rivera    CA
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Galaxy 10-Tulare                           Tulare         CA
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Royal Palm 20                              Bradenton      FL
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Orchard Cinema 10                          Toms River     NJ
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Telshor 12                                 Las Cruces     NM
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Town Square 18                             Las Vegas      NV
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Pavilion Digital Showcase Theatre          Brooklyn       NY
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Chelsea                                    New York       NY
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Empress Walk 10 Cinemas                    North York     ON
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Highland 10                                Austin         TX
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Carmike 20                                 Edinburg       TX
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Carmike 14                                 Tyler          TX
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Fairfax Corner 14                          Fairfax        VA
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About CineLive(TM) Cinedigm's exclusive CineLive product has been developed in conjunction with SENSIO(R) Technologies Inc. (Sensio) (TSX-V: SIO) under a domestic license agreement with Cinedigm and is designed to work with Cinedigm's satellite network and digital cinema systems equipped with 3-D technology.

About Cinedigm Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company is a technology and services integrator that works with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent movies provide a complete suite of services required to enable the digital theater conversion. www.cinedigm.com [CIDM-G]

About FIFA The Federation Internationale de Football Association is the world governing body of football, comprising 208 football associations grouped into six confederations. FIFA's activities extend far beyond its broad spectrum of international competitions, headed by the FIFA World Cup(TM): FIFA provides material, financial and promotional means to develop the game around the world, and offers underprivileged communities support through the Football for Hope movement.

For more information on FIFA and its competitions, especially the 2010 FIFA World Cup South Africa(TM), please visit the official website at www.FIFA.com.

Contacts:
David McNamee
HL Group, representing Cinedigm
(646) 274-3635
Email Contact


SOURCE: Cinedigm Digital Cinema Corp.

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