June 23, 2010

Cinedigm Teams With FIFA to Deliver the 2010 FIFA World Cup(TM) Final in LIVE 3D on the Big Screen in the United States and Canada

2010 FIFA World Cup(TM) Final to Be Shown in LIVE 3D in 15 Cinedigm Certified U.S. and Canadian Theatres

MORRISTOWN, NJ and LOS ANGELES, CA, Jun 23, 2010 (MARKETWIRE via COMTEX News Network) -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema and in theatrical distribution of LIVE 3D events, today announced its partnership with FIFA to bring the 2010 FIFA World Cup(TM) Final in LIVE 3D to a select group of Cinedigm Certified(TM) theatres in the United States and Canada. The 2010 FIFA World Cup(TM) Final takes place on July 11, 2010, at 2:30 pm EDT and will be broadcast live in stunning 3D from Johannesburg, South Africa. For locations go to: http://www.cinedigm.com/sports3d.

Fans that have seen Cinedigm's most recent LIVE 3D sporting events, such as the NCAA Men's Final Four(R), NBA All-Star Saturday Night and the BCS College Championship understand how thrilling live sports can be in 3D on a fifty-foot cinema screen. There is no comparable viewing experience beyond attending the game itself -- and even then, LIVE 3D will deliver stunning details that would not be available to an on-site viewer.

"With the world's attention bearing down on this single championship moment, we are absolutely thrilled to have a partner such as Cinedigm to deliver a piece of sports history in LIVE 3D to our theaters," said Tom Stephenson, president of Rave Motion Pictures. "The U.S. has now firmly joined the world in its affection and attention for soccer. Rave is excited to be able to present the epic finale."

"Whether you're a fan of Team USA, Brazil, England, Japan or any team in between, all World Cup fans will realize that theatres aren't just for movies anymore," said Jonathan Dern, president of Cinedigm Entertainment Group. "The cinema experience now allows viewers to see major events, as they're happening, on fifty foot screens in LIVE 3D. Cinedigm helps make this possible. We've seen the 3D coming from ESPN and Sony in South Africa and the quality of the 3D production is compelling. Soccer fans who are lucky enough to live near one of our Cinedigm Certified(TM) theatres will be able to enjoy the 2010 FIFA World Cup(TM) Final match in LIVE 3D, making them feel like they are right there on the pitch in Johannesburg."

The following theatres will be showing the FIFA World Cup Championship match in LIVE 3D at the local U.S. times as follows: Pacific 11:30 am, Mountain 12:30 pm, Central 1:30 pm, and Eastern 2:30 pm.

Theatre                                               City            ST
Surprise Pointe 14                                    Surprise        AZ
Rave Los Angeles 18 (formerly the Bridge)             Los Angeles     CA
Chula Vista 10                                        Chula Vista     CA
Village Walk 15                                       Pico Rivera     CA
Galaxy 10-Tulare                                      Tulare          CA
Royal Palm 20                                         Bradenton       FL
Orchard Cinema 10                                     Toms River      NJ
Telshor 12                                            Las Cruces      NM
Town Square 18                                        Las Vegas       NV
Pavilion Digital Showcase Theatre                     Brooklyn        NY
Chelsea                                               New York        NY
Empress Walk 10 Cinemas                               North York      ON
Highland 10                                           Austin          TX
Carmike 20                                            Edinburg        TX
Carmike 14                                            Tyler           TX
Fairfax Corner 14                                     Fairfax         VA

Cinedigm also has rights to show up to eight more 2010 FIFA World Cup matches in LIVE 3D. Theatre and show times will be announced pending the results of upcoming matches.

About CineLive(TM) Cinedigm's exclusive CineLive product has been developed in conjunction with SENSIO(R) Technologies Inc. (Sensio) (TSX-V: SIO) under a domestic license agreement with Cinedigm and is designed to work with Cinedigm's satellite network and digital cinema systems equipped with 3-D technology.

About Cinedigm Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company is a technology and services integrator that works with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent movies provide a complete suite of services required to enable the digital theater conversion. www.cinedigm.com [CIDM-G]

About FIFA The Federation Internationale de Football Association is the world governing body of football, comprising 208 football associations grouped into six confederations. FIFA's activities extend far beyond its broad spectrum of international competitions, headed by the FIFA World Cup(TM): FIFA provides material, financial and promotional means to develop the game around the world, and offers underprivileged communities support through the Football for Hope movement. For more information on FIFA and its competitions, especially the 2010 FIFA World Cup South Africa(TM), please visit the official website at www.FIFA.com.

David McNamee
HL Group, representing Cinedigm
(646) 274-3635
Email Contact

SOURCE: Cinedigm Digital Cinema Corp.


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