Cinedigm Partners with Team Whistle to Accelerate Distribution of OTT Linear and VOD Network Whistle TV
Whistle TV is currently live on Samsung TV Plus, Vizio SmartCast and Sinclair Broadcast Group’s STIRR.
Team Whistle has built and grown its portfolio of positive and relatable content for young audiences with programming spanning sports, entertainment and gaming distributed across social, audio and now, streaming platforms. With the recent acquisitions of New Form and Vertical Networks in 2019, and most recently
“As we continue to drive innovation and growth of the streaming sector amidst a once-in-a-generation period of change, we are constantly looking for partners that represent where the business is headed,” said Erick Opeka, President of Cinedigm Digital Networks. “Team Whistle’s premium content, massive scale and unmatched marketing make them a fantastic partner as we reinvent television together.”
Featuring more than 1,500 hours of content that is relatable, positive and brand-safe, Whistle TV’s programming will focus on four key content verticals:
- Whistle Originals – Whistle’s premium original programming exclusive to the channel including original series No Days Off, My Hustle,
Dunk Leagueand Bad Jokes.
- Niche Leagues – Full games, matches and related series that serve an underutilized community of engaged fans across a variety of sports. Initial partners include
NCAA, Red Bull, World Arm Wrestling and Glory Kickboxing.
- Feature Length Movies & Docu-Series – Inspirational sports movies and series from studios, festivals and distribution companies. Examples include The Modern Game, Wrestling with Life and
Destination Team USA.
- Premium Influencers – Long-form content from some of the top global sports entertainers, including Dude Perfect, Harlem Globetrotters, F2Freestylers and more.
“Whistle TV is a first of its kind OTT network, bringing our unparalleled positive, relatable content to viewers in new ways,” said
Team Whistle has experienced unprecedented growth this year, with weekly network viewership up over 50% since early March, generating 4.2 billion global video views per month. In each of the last six weeks, the company has set consecutive all-time viewership records. Team Whistle is on track to more than double revenue in 2020 through both organic and inorganic growth.
ABOUT TEAM WHISTLE
Team Whistle – comprising Whistle, New Form,
Press Contact for Cinedigm Digital Networks:
Press Contact for Team Whistle:
Source: Cinedigm Digital Cinema Corp.