Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel
Whistle TV spotlights top athletes, influencers and celebrities in a curated slate of premium episodic content
Whistle TV is a free ad-supported sports and entertainment digital network featuring Whistle original shows and premium library content from studios, networks and leagues across the industry. Whistle TV offers ad-supported content around the clock focusing on original shows and episodic series featuring popular influencers. It also features niche sports programming as well as inspirational movies and documentaries with viewership reaching approximately 51 million households.
“Whistle TV fills a void in the market by combining brand safe sports, entertainment and lifestyle content for young viewers,” said
Featuring more than 1,500 hours of content that is relatable, positive and brand-safe, Whistle TV’s programming focuses on four key content verticals:
Whistle Originals – Whistle’s premium original programming exclusive to the channel including original series No Days Off, My Hustle,
Dunk Leagueand Bad Jokes.
Niche Leagues – Full games, matches and related series that serve an underutilized community of engaged fans across a variety of sports. Initial partners include
NCAA, Red Bull, World Arm Wrestling and Glory Kickboxing.
Feature Length Movies & Docu-Series – Inspirational sports movies and series from studios, festivals and key distribution companies. Examples include The Modern Game, Wrestling with
Life and Destination Team USA.
- Premium Influencers – Long-form content from some of the top global sports entertainers, including Dude Perfect, Harlem Globetrotters, F2Freestylers and more.
“We’re thrilled to add Whistle TV to our portfolio of channels. We are strong believers in their strategy of providing a high-quality programming slate to a young demographic hungry for sports-centric content,” said
Team Whistle has built and grown its portfolio of positive and relatable content for young audiences with programming spanning sports, entertainment and gaming distributed across social, audio and now, video streaming platforms. With the recent acquisitions of New Form and Vertical Networks in 2019, and most recently
Whistle TV launches on The Roku Channel today. For more information about Team Whistle, please visit https://teamwhistle.com.
About Team Whistle
Team Whistle – comprising Whistle, New Form, Vertical Networks and
For more than twenty years,
Roku is a registered trademark of Roku, Inc. in the