Cinedigm Extends Reach of The Bob Ross Channel to 15 Million New Viewers In Partnership with Atmosphere
The Bob Ross Channel showcases memorable moments and incredible paintings from the long-running public television series, featuring approximately 380 classic episodes and delivering hours of quality entertainment that is enjoyable for the whole family. As part of Cinedigm’s agreement with
“We are thrilled at the strong demand we have received for The Bob Ross Channel from new and established ad-supported streaming platforms,” said Tony Huidor, Cinedigm’s General Manager of Digital Networks. “Our agreement with Atmosphere expands our distribution into a new market that allows the channel to reach yet another distinct and important viewing segment.”
“I’m as happy as Bob Ross’s happy little trees to welcome The Bob Ross Channel to Atmosphere’s growing line-up of premium channels,” said
Since its creation in early 2019, the Atmosphere platform has grown 2.5x and is currently adding approximately 1,000 new venues per month. In addition to the audio-optional programming, venues can run custom promotions on their TVs to drive customer behavior via a Digital Signage tool. Earlier this year, Atmosphere also rolled out its new Custom Playlist feature. This allows businesses to pick and choose up to 5 channels which will be automatically cycled through to surface fresh and diverse content.
Atmosphere’s audience reach continues to grow. According to Nielsen, Atmosphere generates 600 million audience ad impressions per month. Atmosphere has spent the last year bolstering its advertising offering, which includes granular targeting of audience segments, attribution and retargeting.
Atmosphere is the leading streaming TV platform for businesses, offering 23 original and partner TV channels. The platform has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. The business was incubated within
For more than twenty years,